TOYOTA M I R A I
h 17 held a press gathering to announce the 2017 Mirai fuel cell vehicle. -hour event, held at the MAMA Gallery in Los ed the dozens of media members to get an up- e Mirai — which means "future" in Japanese — technology. aid Toyota officials about the Mirai's zero emis- The event offered a close look at how technology o power the Mirai. ll l t i hi l bi h d d gen to make electricity o nothing but water vapor. vehicle with an EPA esti range of 312 miles and r around five minutes. Among the aspects play for the media gaggl included a hydrogen pow vehicle that balances na and technology using fu cell technology; the hydr gen filling unit, which de strates the process of fil hydrogen; air and how it helps a cleaner experien through through zero ca emissions; and innovatio pushes the boundaries o ciency and design. Medi bers were later allowed ence the vehicle's riding A number of Toyota on hand at the event, inc
communications manager Jana Hartline, Mirai manager Rommel Momen, Adv Tech Vehicles national manager Craig Scott, and Mirai senior planner of vehicle marketing and communications Mark McClung. Momen said he has worked on a number of Mirai projects to broaden its appeal in California with hopes of expanding the vehicle to the Northeast. "It's a car that's technologically advanced that works for anyone, in any demographic," Momen told India-West. "What's fantastic about the Mirai is that it's incredibly practical," Momen said, adding: "And for someone who cares about the environment, the only emission from this vehicle is water, so there's no carbon emissions. There are 27 fueling stations in California, with roughly 11 in Northern California, and there are apps and websites available to provide information about fueling stations. "This is the starting point for many future vehicles Toyota is planning down the pipeline," Momen noted. Added Hartline, "We're working on fuel cells we're working on pure battery electric powered we also have ehicles which is k forward to seeing technology zero- n the road." The in October 2015 has sold roughly ccording to Scott. he plan over the y is to add to the vehicles as part of ren society." The 2017 Mirai has MSRP price of 7,500 plus an $865 stination fee. It is o available in the m of a 36-month e for $349 a th with $2,499 due gning with 12,000 s a year allowed. — Courtesy India-West oyota on Marc launching of its The three Angeles, allow close look at th and its fuel-cell "The future starts now," s sion, hydrogen-fueled vehicle. and nature have synergized t The Mirai hydrogen f l T ce e ec r c ve c e com nes y rogen an oxy- nboard, while emitting It is a zero emission mated driving efuels in on dis- eered ture el- o- mon- ling ce rbon n that f effi- a mem- to experi- capabilities. representatives were luding environmental , , plug-in hybrids and our complete lineup of hybrid v our core technology. Moving forward, we loo a lot more advanced emissions solutions o Mirai was put on sale for pre-orders. Toyota 1,400 units to date, a Scott said t next centur fuel cell a "hydog an $5 de als for leas mon at si mile ue At the launch of Toyota’s 2017 Mirai fuel cell vehicle, from left, Stephen C. Liu, founder/CEO, Priva M8.com; Jana Hartline, environmental communications manager; and Rommel Momen, manager-Mirai. (Som Sharma photo).