Indian entrepreneurs win Intel Global Challenge
Neha Juneja is surprised that her com- pany Greenway Grameen Infra won the 2012 Intel Global Challenge at
Haas School of Business, University of
California, Berkeley, receiving $50,000 from
the Intel Foundation November 9.
The Intel Global Challenge is a joint project of Intel and the UC Berkeley Lester
Center for Entrepreneurship. Started in
2005, it rewards student entrepreneurs for
innovative ideas that can make a positive
impact on society.
The Intel Foundation awards a total of
$100,000 in cash prizes — $50,000 to the
best team, followed by $15,000 each to the
three best-of-category winning team, and
$2,500 each to a social media challenge and
an audience favorite contest.
Greenway Grameen Infra — selected from
ideas presented by more than 150,000 students from more than 50 countries — was
founded in 2010.
The firm’s biomass-based stove increases
fuel efficiency and targets consumers in rural
areas. The single-burner, high-efficiency
cook stove uses 65 percent less fuel and produces 80 percent less smoke than traditional stoves called chulhas.
In late 2011, the company won the
Businessworld Young Entrepreneur Award.
Juneja, 27, co-founder and chief executive
officer, told India Abroad, “I was surprised
because the other participants were very
good. All of them had unique ideas, so I was
a little nervous. It’s like getting a dream
award. This award is very important. Very!”
“Not only was it great exposure for us in
terms of the platform and interaction with
other participants, we also had an opportu-
nity to better articulate our business propo-
sition given the structure and stages of the
This award, she believes, will help her
build credibility in India, especially because
doing business there is very difficult for a
However, she adds, the system in India has
become a lot better: “Had we started this five
years ago, it would have been much tougher.”
Juneja came up with the idea of developing the Greenway stove after a visit to a village in Wardha, Maharashtra, where she saw
PHOTOGRAPHS COUR TESY: FACEBOOK. COM/GREENWAYGRAMEENINFRA
Greenway Grameen Infra co-founders Neha Juneja, right, and Ankit Mathur at the Intel Global Challenge
Neha Juneja demonstrates the Greenway stove
a small home with a television, refrigerator,
mobile phones, and motorbike. Yet the lady
of the house was cooking on a mud stove.
the week that was
They made the partner cut at
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